The secrets to the seduction of online shopping isn’t just that you’re sipping a glass of wine at night while you shop:) If you listen to Targeted: How Technology is Revolutionizing Advertising and the Way Companies are Reaching Consumers, written and performed by Mike Smith, you’ll know, if you don’t already, (I didn’t), that there has never been a time in history when advertisers were more likely to reach a potential customer.
Mr. Smith, who works for the Hearst Corporation, explains that through tracking online buying, i.e. buying diapers, a mini-van manufacture can focus on a receptive demographic: growing families. A hearing aid manufacturer who might have only sent ads out to seniors through AARP can now learn through on-line tracking that young women often buy hearing aids for their elderly parents. The specificity of a targeted demographic has never been so accessible. And when manufacturers learn of a new demographic, like the young women buying hearing aids for elderly family members, they can immediately adjust their advertising targets.
Mobile advertising keeps burgeoning at a multi-billion dollar rate. Of the billion Facebook users, six hundred million check FB on their phones and tablets. And people are saying that they don’t mind watching ads on apps if that means the apps are free. I recommend Targeting for an illuminating look at why you’re seeing the ads you’re seeing online.
Disclosure: I received a copy of Targeted by Mike Smith from Audible in exchange for an honest review.